Ah, Twitter – When a lot of people think of Twitter they see it as a cesspool for angry people shouting into the void. Trump saying Trump things. Bullying. The list of terrible things goes on and on.
Not to worry. Twitter isn’t all bad – in fact Twitter can be a wonderful place. You have control over what you see, and who you interact with. It’s also one of the best places to start conversations and engage with people.
Today we’re going to go over how you can make Twitter work for you as an influencer. We’ll list ways that you can increase your engagement and how you can even find work and sponsorship opportunities for your business. Yes really.
It feels like numbers mean everything these days, views, likes, impressions, engagement, subs the list goes on and on. However, one number that doesn’t really matter when it comes to Twitter for influencers is your follower count.
Tell me – who do you know that is Twitter famous? Yeah, I didn’t think so. Most people on Twitter are known from outside Twitter. They are YouTubers, journalists, Instagrammers, bloggers, astronauts and even presidents. They are on Twitter so people have another way to engage with them. Don’t stress about your follower count. It doesn’t matter. You have enough numbers to worry about. Don’t let it bother you.
People follow you on Twitter because they like the content you have created elsewhere. They follow you on Twitter you because they like you and want to engage with you outside of your normal platform.
The number one thing to focus on when it comes to Twitter for influencers is engagement – remember when you reply to or like a tweet you are acknowledging each individual PERSONALLY and people like acknowledgment.
If you’ve got a huge following and get 1000 replies to every tweet you make it’s impossible to engage with each and every person. A good idea would be to at least reply to one or two. Make that persons day! However, remember to always be genuine, don’t just reply for the sake of replying.
There is more to Twitter than “Going live, or New Video Uploaded” tweets for influencers
If you want people to know you’re going to be live – set a schedule and stick to it. That would take away the need for going live tweets. Want people to watch your new video? Tell them to turn on that notification bell on YouTube. I’m not saying don’t make tweets promoting your stream, video or red hot Instagram post but when it comes to Twitter for influencers make your Twitter more than just a billboard for your content.
Got a hot take on something? Post it. Found a hilarious relatable meme? Post it. Share things you find interesting. Give advice. Show photos of your dog or that amazing breakfast you had.
Twitter isn’t Instagram or YouTube so you can post things without worrying about aesthetics or demonetisation. Twitter allows you to be the real you. Your followers on Twitter generally want to know more about you so use Twitter to showcase the more every day normal side of your life.
Do remember to keep some things relevant to the work you do on other platforms for a nice balance.
Creating content for Twitter as an influencer
Twitter isn’t seen as a content creation platform but that doesn’t mean you shouldn’t create content just for Twitter. Remember your followers are following you because they like the content you create on other platforms and they want to see more of you. Also, people love retweeting and sharing content on Twitter so it’s a great way to get your name out there.
You’re probably asking yourself? What content should I create for Twitter? Well, that’s up to you, however, to get noticed I recommend photos or video. People scroll through Twitter fast. Adding an image to what you’re saying makes you stand out.
Some of my absolute favourite pieces of content made especially for Twitter comes from The LL Lance. He makes short relatable funny content about the lives of Twitch streamers and other hot topics.
This video is great because nearly all streamers have banned someone at some stage and can relate to the video. It’s also funny and a great example of content make specifically for Twitter.
Here are some more examples of using short videos to engage your audience on Twitter:
Paladin Amber when people ask to see Boobs. Amazing comeback btw Amber!
Luxie Games when people ask streamers for help. (She can’t help you but we can!)
These are just three amazing examples all with one thing in common. All the videos are relatable! Relatable content is best for engagement. I don’t know the psychology behind it all but I think it comes back to people feeling like they are part of something. People like knowing there are others experiencing and feeling the same things as they are.
Don’t want to make a video? That’s fine. Make a meme instead. Say something hilarious in a text tweet. Just make some original content for Twitter – the more relatable the better.
Using Twitter for sponsorships and business opportunities as an influencer
Before I go any further – go through your tweets and delete anything problematic (including that porn you liked- we all saw what happened to Ted Cruz). Remove anything that could come back and haunt you in the future. I shouldn’t need to explain why but brands do conduct research on the people they want to work with and if they see something on your feed that’s problematic then it’s likely they won’t want to work with you.
If brands are interested in you they’ll want to know how to contact you. Ensure your email address is featured in your bio!
Next, it’s time to take advantage of an amazing Twitter feature…
The pinned tweet – the best tool for Twitter as an influencer
There are two ways content creators and influencers can utilize the pinned tweet to get brands to take notice. The first way is the overview tweet. This is a tweet that gives the reader an overview of you and your brand. In this tweet, you would list the other places where people can find you, a sample of either your best content or an overview of what you have done. Putting a showreel here a great idea.
Check out this tweet from Naysy as a great example. This tweet is an awesome showcase of what she does as a content creator alongside links to her other social media accounts and her website.
The second suggestion for the pinned tweet would be to pin a tweet of yours that went viral. This gives the brand social proof that you can create viral content. Of course, this doesn’t necessarily mean you’ll be able to do it again but it’s still good to have it there.
Once you have that sweet sponsorship deal I’d recommend pinning a post related to the sponsorship. The brand will generally ask this of you but if they don’t, going ahead and doing so shows initiative. This is a great way to impress the brand and make them want to work with you again.
Hashtags and mentions
An easy way to use hashtags and mentions is to make them relevant. Are you playing a cool new indie game you discovered? Tag the developer and use the hashtag of the game. (If you’re not sure which hashtags to use, check out the companies Twitter profile and use what they use). Brands will check their mentions and hashtags and you will get on their radar. I recommend not using more than 2 hashtags or tags to avoid looking spammy.
Interacting with brands on Twitter.
Everyone is on Twitter. Even brands. One important thing to keep in mind, however, is that behind the brand logo is a real person tweeting. A real human being with feelings. The person making the tweets works for the brand and they may have an influence on who the brand decides to work with. They also may not, but hey, it doesn’t cost anything to be a nice person.
How to interact with brands on Twitter.
Let’s take a look at Corsair – I like their Twitter feed. It has a nice mix of memes, retweets and product advertisements. In the below tweet Corsair asked a question and when people ask questions they want answers. I’d suggest replying with your answer. It’ll make their social media person happy because they got engagement and you get your name on the brands radar. Heck, in this case, thank them for thinking about you if you’re a leftie.
I’d also suggest engaging with community managers. It’s their job to speak to the community! Bond over shared interests and form a genuine relationship with them. Like the brand engagement I mentioned above, this gets you on the radar.
But please, I BEG you – don’t go into this will ill intentions – actually care about these people. Don’t just talk and engage because you have an agenda and want something from them. Using people isn’t cool.
What you shouldn’t do on Twitter – tips for influencers
Complain- ask yourself – how do you feel when you hear people complain? I’m going to take a guess and assume you don’t enjoy it? Sure you were wronged and it is upsetting but there is so much negativity in the world – let’s not add to it by being negative on your timeline. Negativity is draining. However, if you must complain make it funny or relatable. BigTelCo messing around with your internet connection? – Instead of just complaining find a meme and change it to suit your gripe. Now people can get a smile from what could’ve been a drag on their feed.
Don’t tag other content creators in your going live/new video posts unless they are featured in your stream or video. Tagging others unnecessarily will just annoy them and make them less likely to watch or promote your stuff.
Nothing makes people unfollow faster than automated tweets. If someone new follows you please do not have a bot reply with a “Thank you for following” tweet or DM. No one likes it. As above it just annoys people.
#supportsmallerstreamers #follow4follow etc – don’t use them. They look spammy and desperate.
Remove people who are no longer relevant from threads. We’ve all been included in super long conversations we’re no longer part of and know how annoying it is. Do everyone a favour and remove the people no longer participating. When you click reply above the reply box will be a section that says “Replying to” with a list of names. Click this link and then uncheck the people who are no longer relevant to the conversation. You’re welcome.
Bonus Tip – Twitter for Influencers
Twitter lists are amazing and I feel they are underutilized. We want to engage and connect with the people we follow but sometimes your feed goes so fast you miss what people are saying. To overcome that create lists. Some suggested lists could look like this:
- Other content creators
- IRL friends
- People you find inspiring
Tweetdeck is an amazing tool to view all your lists at once and make managing your Twitter feed a lot easier.
There are many other tips and tricks when it comes to Twitter for influencers. We’ll go more into them in a future post.
What’s your number one piece of advice when it comes to Twitter? Is there anything you disagree with? Has this article helped you when it comes to Twitter as an influencer? Let us know in the comments below.
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