After launching in October of 2010, Instagram now boasts a user base of 600 million people. The mobile sharing app has evolved in leaps and bounds moving from being a simple photo-sharing app to a preferred content promotion app for influencers and gamers alike.
How the Instagram algorithm works
Instagram is another social media platform that uses an algorithm that prioritises certain content. The algorithm works in a very smart way, essentially content is delivered to the user based on signals. The signals are based on the relationship to the user (interaction with followed accounts), interest conveyed through exploration (hashtags and the explore page), and recency of posts (timing is important).
Getting around the algorithm
As a content creator you will need to know a few little tips and tricks that you can use to get passed the algorithm. To “hack” the Instagram algorithm, Creativebloq recommends that you try the following:
Start conversations with your audience – if someone comments make sure that you are actively engaging with that person.
Create emotional content – doesn’t have to be emo-motional, it has to spark some sort of feeling in the user! Creating humorous content can go a really long way.
Use editing tools – why not add a filter to your photos? You can make it uniform across all your content.
Find your niche – honestly as a content creator your niche is gaming! Engage, follow, and promote other gaming content creators on Instagram.
Data is accessible through the app without having to go to a third party data subscription. You need to be a business page to be able to access this information as it is not available for a personal profile. Everything about the Instagrams Insight tab is great.
To access your Instagram insights:
Go to your profile
Tab the side button with the three dashes
This will give you access to the data and information regarding the people who are accessing and interacting with your profile and your content. The Instagram analytics are presented is similar to what you will see on the Facebook Insights tab on your profile page.
This will provide you with an overview of your posts for a 7 day period. This includes Instagram analytics like reach, page views, and website clicks.
Going to this tab will show you similar statistics to Facebook Insights, including your reach, impressions, interactions (engagements). As a content creator or streamer, you can pop your link in there and see how many clicks there are through to those sites.
This is the Instagram equivalent of your “fan” insights – demographics (location, gender, and their online behaviour). This feature is great to use and evaluate your content scheduling.
The option is on each post itself, there is an “insights” click-through on your post that will pop up with a bit of valuable information. Your post insights show you interactions, reach, profile visits, and the impressions calculated on the post.
Instagram as a content creator
Instagram can be a great promotional tool for content creators if it is used consistently. Ideally, you should be making 5-10 posts on Instagram a week to be considered a consistent user. If you need any help with understanding Instagram analytics please contact us here!
Influencers and content creators have become an integral part of modern marketing strategies and content marketing campaigns. If you are not working with influencers and content creators as part of your marketing you are truly missing out on genuine, quality, and engaging content.
Gaming and technology influencers and content creators use a wide range of platforms to promote their content including Twitter, Instagram, Twitch, YouTube, Mixer, Facebook, and even Discord. There is an impressive amount of influencers and content creators for all different genres and gaming platforms. Tapping into this aspect of marketing can give a brand access to a specific target market and purposeful content.
What are your strategic goals?
Your goals will help determine what type of strategy you take when it comes to working with influencers and content creators. Just like any other marketing plan you need to determine what the goals of this part of the strategy are. This will help you plan your offerings, who you’re approaching, and what the expectations are going to be for the campaign. Some goals of your campaign could be:
Brand awareness through social media coverage
Increase in engagement and social media reach
Website traffic resulting in a higher conversion rate
Finding the right influencer or content creator
Before diving into reaching out to every video game content creator you can find online with high numbers, you need to research. You want to ask yourself a few questions like “Who is the target market of this content creator?”, “Are they the right type influencer or content creator to represent our brand and our values?”, “Is this influencer family-friendly?” and “Do they play the right games for our title?”. These questions are important, you are trusting this person with your hard work and dedication.
Most of your research can be conducted on Twitter and Instagram by searching for keywords and hashtags. Ideally, you want the content creator to be interested in similar products to what you have on offer. Those content creators are already out there engaging with products and brands that are competing against or are similar to yours.
In the past, I have used Twitter to gauge interest from video game streamers. Recently I put out a tweet asking about streamers if they’re interested in a specific title to stream on launch to DM me. I was able to generate interest and put together a great group of streamers for launch week.
There is a HUGE directory of games and topics that feature all different types of content creators and streamers. You can navigate around by topic or game however, the SEO on Twitch needs improvement so traditional searching is lacklustre. I recommend using Twitch to review live streams and VODs of content creators that you have already identified as potential candidates. You can get a feel for their personality, engagement and their community to ensure they are a right fit for your brand.
There are so many awesome articles, features, and threads that come up in a simple Google search. I kid you not, I have Googled some of the most oddly worded searches to find content creators e.g. “Best food and drink streamers that are based in Australia or New Zealand” or “Streamers that like Warhammer 40K” and believe it or not I have gotten results! Don’t be afraid to put Google to good use in your search for influencers and content creators.
If you’ve got a BUDGET, there are talent agencies out there that will help you find the perfect content creator. If you need help Player 2 HQ can help you with matching you to ideal candidates for your marketing campaigns. Get in contact with us here.
What is your offer?
What are you wanting in return for sponsorship and/or product (giveaways are pretty self-explanatory)? Do you want a blog post and 2 social media posts? Did you want a live stream of your game for 3 hours on launch week? Determining your asks before reaching out to the influencer or content creator helps manage expectations on both ends.
It’s important that you establish what your offer is going to be whether it’s product or monetary, or a combination of both. Remember if you are offering a product it has to be a GOOD product! Influencers and content creators have a reputation to uphold therefore they want to be representing exciting and high-quality brands and products.
Experienced influencers and content creators will have already established their pay rates and will present them to you once you request them. It’s ideal that you have a budget for marketing so that the content creator can be paid for their work. Remember, they are creating content for you and for themselves. If a content creator is too expensive, don’t try and devalue their work by negotiating them down. Look for a content creator that is within your budget. You want to be able to maintain relationships with creators and haggling with them is a one-way ticket out.
You can send complimentary products to the content creator to test out and create content around their experiences with the product. A product offer has the potential to create a genuine outcome for both you and the content creator.
Offering products to be given away live on stream, or through a social media post are a drawcard for a lot of gaming content creators. It helps them to build hype for their channel and to attract potential new viewers to their stream. If you are going to offer giveaways, work with the content creator to see what products would work best for their audience.
Approaching an influencer or content creator
Before you reach out to a content creator make sure that you are following them on your social media channels. It shows the content creator that you are interested in their content and ready to build a relationship. You can reach out to content creators via direct message on their social media, or via an email address that they provide on their social media profiles. You should take note of the following when reaching out:
Use a conversational tone
Avoid any subject lines or content that could mark the email as spam
Include all RELEVANT information and links to your website and the product you are emailing about.
End the conversation with something like “looking forward to hearing back from you regarding future opportunities to work together”
There’s no exact formula for getting this done as everyone is different and has different ways of messaging and emailing. Relax, this is the video games industry, everyone is funny and quirky and most are open opportunities (trust me they will let you know if they are not!)
This typically happens once you have established a relationship and you are working together on a particular opportunity. Different influencers and content creators are going to have different expectations, and those expectations are going to be different from yours. Many content creators have potentially worked with your competitors and other brands, therefore they have a way of doing things or producing certain content.
When communicating with the content creator, you always need to be clear about the offer that you are emailing about. Is it about sending them products to try out? Are you looking to sponsor one of their streams?. When discussing expectations remember to provide details into your “ask” (what you would like the content creator or influencer to provide for you in return for sponsorship/product). This provides an outline for the content creator or influencer to work within.
DON’T TAKE OVER CREATIVE CONTROL! Let the content creator or influencer do their thing!
Every company should have guidelines on how they want the brand to be represented online. When working with influencers and content creators, you want to be able to send them all the right information. This is so that they don’t misrepresent your brand or products in their content or on their social media channels. Therefore, sending them helpful information like what hashtags to use will be appreciated.
You don’t get to dictate exactly what they say as you want the content they create to be as genuine as possible and in line with their content.
This is a no-brainer, always send through a follow-up email or message to see how they are going or to send through your appreciation and thanks for their hard work. A little email can go a long way to maintaining the longevity of a relationship, just like with anyone else!
Free Influencer Marketing Tools
Below we have outlined a number of different marketing influencer tools (THAT ARE FREE TO USE) to help you analyse engagement, demographics, reach, and impressions.
This tool is great for skimming across social media profiles. The only problem is that if the content creator isn’t loaded in the software you will need to add them and wait for Upfluence to build results.
Upfluence shows a wide range of statistics and demographics and compares it across different social media platforms (Instagram, Twitter, Facebook, and YouTube). It produces engagement rate which can be helpful in determining appropriate content creators/influencers to work with.
Social Blade delivers analytics based on the trends around that one channel. The trends gear more towards growth, views, and followers. Unfortunately, a free subscription does not give you any information on demographics.
One upside is the comparison system where you can look at the above-mentioned trends and compare channels side by side.
Influencer Marketing Hub
Influencer Marketing Hub has cool free resources including a blog, influencer definitions, and Instagram post cost generator (where you can also see engagement rate which super handy when budgeting).
The blog / “articles” have an awesome range of news and updates that are incredibly helpful.
If your business is looking to start working with influencers and incorporate them into your marketing campaigns your marketing strategy, Player 2 HQ can help you. You can reach out to us here.
You’ve just received your first contract to work with a brand as an influencer! Congratulations! While this is an exciting time, it’s important to have an understanding of what you’re getting yourself into and what everything in your contract means.
To help you out we’ve put together a list of terms and definitions you may find in your contracts and correspondence as an influencer or content creator once you start working with brands.
An agreement where you advertise an item with a link to buy, which gains you a commission per sale.
A period of time where everyone needs to check over EVERYTHING and make sure you’re all on the same page. This includes budget, timeline, compliance obligations, the list goes on. Use this approval time to ensure you’re not getting done over or played the fool.
The document you’ll receive from the brand (or agency) which will outline content creation guidelines. This will include everything from hashtags, times, handles to use, colours, call to actions, do’s and don’ts as well as any other necessary information relating to the campaign.
How much money the brand or agency has to pay you. This can vary from a little to a lot depending on how much money the marketing and advertising team were allocated from the companies entire budget.
A project carried out by a brand outside of their day to day marketing tasks to bring awareness to their product/brand/event or boost sales. Campaigns run over a certain period of time and include advertising, social media and traditional media presence.
If this appears in your contract it means you cannot work with other brands in the same category as you. For example – if you’re working with Razer, they may request category exclusivity which stops you working with SteelSeries, HyperX, Corsair etc as they all make gaming peripherals.
This is the brand you’re working with. The end goal is to make them happy. After all, they are the ones paying you!
Others in the market who you are working against.
Photos, tweets, Instagram posts, youtube videos, TikTok and live streams that are created for social media platforms.
Someone that creates content. Either for a company for their social media platforms or for themselves.
A document that outlines campaign information and deliverables as well as rules between a brand and influencer.
Cost Per Click – how much you are paid each time a link is clicked regardless of impressions. Also known as Pay Per Click or PPC
Cost Per Milli. How much you are paid per 1000 impressions.
Call to Action – a request for the audience to do something. This can range from signing up to a newsletter or purchasing a product to simply liking a post to boost engagement.
Click-through rate. The amount of times a user clicks a link after a CTA (Call to action) or impression e.g. Swipe up, link in bio. On YouTube, it’s the number of times a viewer clicks a video after seeing it in their search or on the discover tab/side panel.
Content the influencer is expected to produce as per the agreement in the contract. This can include videos, photos, tweets and so forth.
Transparency between you and the audience about your brand relationship. Check out the infographic below for tips in order to get this right.
An embargo is a restriction on when something can be made available to the public. As an influencer, you may be given information, a new game or product that you must not tell anyone about until the embargo has been lifted. This includes publishing reviews, alluding to the product on social media and playing games on streams. Breaking an embargo can get you in big trouble so make sure to pay close attention to it.
Likes, shares, retweets, views that your content receives.
The number of engagements divided by your follower account across your last 10 – 20 pieces of content.
The amount of time you’re disallowed to work with competitors – this is generally outlined in your contract.
Basically, these government bodies are the advertising police. All your content must abide by their rules and regulations as to not to deceive your audience. To find the regulatory body in your country click here
The amount of time a piece of content has been viewed.
A person with the influence that can drive another to take action.
Key Performance Indicators. These are used to measure the success of your campaign. KPIs can include purchases, engagements, impressions, views, likes, downloads, signups and much more.
The person who helps with the influencers career. Managers offer advice relating to creative and business growth, finding opportunities and collaborations, negotiating contracts and general liaison between the influencers and others in the industry.
Digital resume used by influencers which outlines their social media reach, skills, experiences, previous work. This document is provided to brands when reaching out for collaborations and partnerships. Do you have a media kit? Click here and we’ll make yours for you!
The number of followers on social media either on one platform or combined across multiple platforms.
Some brands may place rules around what you can and cannot do with their product or service. This is to protect the brand’s image from being associated with things that may damage the brand.
Stands for return on investment. In other words, how much a brand gets back per dollar spent on a campaign. This doesn’t just have to be a dollar value. Getting a bunch of content a brand can use on their platforms is just as good as actual sales in some cases. A lot of brands use influencers to create content for them as it’s cheaper than doing it in house.
How and where the content you create for a brand will be used and how long for. Take careful note when reading contracts and ensure you agree with what intent they have with your content and photos. It’s always a good idea to negotiate this part of the contract until you’re happy with it.
Phew! There is a lot to remember and understand, but it’s OK – never be scared to negotiate anything you’re not happy with. Remember, when it comes to working with brands, it’s important that you’re both happy.
Remember this is just an introduction to some of the terms you may find in contracts in your journey as an influencer and content creator. We highly recommend getting a lawyer to go over any contracts for work you may receive. We understand that is not possible for everyone so at least get a few people to take a look at it for their input and advice.
Is there anything that we missed that we should add in?
With PAX Australia coming up in the next week, what better way to get hyped than share our plans for panels across the weekend. This year there is such an incredible amount of diversity from the panellists to the discussion topics of each panel. You can find the entire PAX Australia schedule here and download the app for iPhone and Android. Hopefully, we will run into you at one of the below panels.
Behind the Curtain: What Do Community Managers Actually Do?!
Friday 11th October 3:00-4:00pm @ The Galah Theatre
From content creation to sassy exchanges, streaming previews to curating player feedback, what is it that community managers ACTUALLY do day to day? Join our panel of experienced community managers as they give you insight into their roles, how they got started, and what a career in this field entails.
Prepare for stories, advice, and answers to your burning questions as they let you behind the curtain of a rapidly growing (and often misunderstood) career path…
We’re lucky in this day and age that there are people who have jobs that allow fans to connect directly to a game on a whole new level but it’s not without its downsides. If you’re thinking of becoming a community manager check this panel out and see what it’s REALLY like in the lives of our favourite community managers. This panel is not to be missed!
Cat This panel would be incredibly beneficial for content creators to go and listen to and most definitely ASK SOME QUESTIONS! This insider information and sharing of the different roles that these community managers play in their organisations would help content creators understand the behind the scenes workings a little bit more imo.
Streaming IRL: Turning Everyday Life Into a Career
Friday 11th October 6:00pm – 7:00pm @ The Galah Theatre
This panel examines the rise of live streaming everyday life and travel to new audiences. Join us with experts and streamers to find out how they made their everyday life a life-changing career.
A lot of us want to travel. We’ve always loved looking longingly at travel shows and the photos of your friends’ adventures on Facebook and Instagram. Now technology has reached a stage where it’s possible to join your friends on these adventures. You can experience what they experience right alongside them. No longer will you be stuck with photoshopped photos of a tourist attraction without tourists – you will see these places are actually crowded – you’ll experience what ordering food is like. What their transport is like. You can live your life in another person’s shoes without even leaving your home! Even if you’re not a travel fan – seeing how someone else lives their day to day life can be eye-opening.
I have always been very curious about the IRL streaming path and how it works. Going to this panel will hopefully shed a little more light on IRL streaming so that I can help out content creators who are hoping to go down this route. It’s a very foreign concept to me but I am always finding myself invested in another person’s life if they create content on it. I am a huge sucker for vlogging and that has become a major source of entertainment for me lately.
A Gift for Esports? Finding if Someone has What it Takes
Saturday 12th October 11:00 AM – 12:00 PM @ Fruitbat Theatre
A lot of kids, teens and adults are now chasing the dream of esports glory and big prize money to go along with it all. Fortnite, The International, League of Legends, Overwatch, CS:GO and so much more now offers salaried careers and tournaments with millions on offer. But whether you’re a parent or an esports-star-in-training, how do you shift gears from just playing games to really training for success? And how do you know if you have ‘the gift’ to go all the way? Our panel of experts – from psychology to esports coaching staff – explore what it takes and answer your questions on choosing the right path toward success.
This is the number one question on a lot of people’s minds and this expert line up will let you know what it really takes to become an esports champion. I am looking forward to taking a peek behind the scenes and learning that it’s not just about playing video games all day every day. If you are interested in becoming a star player do not miss this panel!
Cat Having worked in some of the behind the scenes in esports I have never fully grasped how these esport athletes get to where they are. It’s going to be great to learn what the process entails and how it happens for an individual looking to compete. I have a lot of respect for the hard work of the esports industry and it’s incredibly impressive.
A Career in Games and disappointing your ethnic parents
So you’d like to work in games, but your family wants you to work a “real job” like becoming a doctor, nurse, or accountant? Passionate about games, but you are struggling to explain the legitimacy of your career to your mum when you got great grades out of high school? This talk is all about the strengths, and challenges of growing up multi-racial in Australia, where it can often be hard to justify working in creative industries when your family do not recognise games as a legitimate career path that puts food on the table.
This panel is going to provide some incredible insight into the lives of minorities in our industry. It’s so incredibly hard to imagine the conflict that having your parents disappointed in you for your choice of career. I am really looking forward to hearing the panellists experiences and see how they have overcome their differences/conflicts with their families. This type of insight is invaluable as empathy is an incredibly important social tool that we all need to be equipped with when working in our industry.
The Great Debate: The Amount of D&D Nowadays is Too Damn High!
Saturday 12th October 1:00 PM – 2:30 PM @ Main Theatre
From ‘Stranger Things’ to ‘Critical Role’ and ‘Acquisitions Incorporated’, young people, old people and every age in between are playing Dungeons & Dragons! But is this good or bad for society? Is it teaching creative lateral thinking, or is this just a gateway drug into dice hoarding? Is this an innocent pastime encouraging people to meet face-to-face and imaginatively create their own shared narratives… or an inevitable descent into Satanism, witchcraft and reptilian sacrifice? When pen-and-paper gaming has become a billion-dollar industry, should we all just return to the solid family values of ‘Monopoly’? Your DM (Debate Master) is The Periodic Table of Awesome’s Quinny, and our party of brave adventurers will roll initiative for the argument of their lives!
I am so glad that D&D has become more popular in the mainstream. While my actual role-playing is kept to a minimum in-game (I’ll save the amazing voice impressions for those who are good at it – I rolled a natural one for performance when rolling my IRL stats..heh. ) I love that it allows my mind to create scenarios and situations where the outcome is tied to how I roll a dice (or 3). I love the social aspect of D&D and having something to look forward to each week. So personally I do not think the amount of D&D is too damn high but I definitely want to hear what the DM and adventures have to say.
Too Much Isn’t Enough: Reviewing the Tech in Black Mirror
Robot bees, computer-generated retirement homes and murderous robot dogs. Charlie Brooker’s twisted Black Mirror has no shortage of tech gone wild. The science fiction anthology series has even invented a few video games over the course of its five season run. Join us as we rank and review our favourite gadget and games featured in the series and weigh in on whether or not we’d ignore the obvious red flags and buy them anyway.
I am a HUGE fan of black mirror and each episode leaves me deep in thought about just what technology is doing to us and how society is changing around it. Both in how society uses this technology as well as societal belief changes that stem from technology being the norm. Honestly though – If I could buy the TCKR system used in “San Junipero” and “Striking Vipers” I’d do so in an instant. Coach from “Hang the DJ” can keep as far away from me as possible however.
Mental health is a very important topic in this day and age, with over 4 million Australians currently suffering from a mental health disorder. Join health professionals and gamers who have gone through tough times to learn more about mental health, signs, treatment, coping mechanisms, and most importantly, ending the stigma. It’s okay to not be okay.
This panel is going to be fantastic. As a mental health advocate and hoping to open up conversation in our industry and community I am really looking forward to seeing what the panellists are going to discuss. Mental health is so important and I feel like in gaming there is a HUGE stigma surrounding the topic of mental health. This panel is going to provide some great resources and hopefully contribute to positively changing the conversations around mental health in our amazing community.
Gaming is Good for Your Mental Health: Self Medicating with Games
Preach it to the choir!! Research now backs up everything we already knew: Gaming is GOOD for you. From improving your mental health, pain management, and even boosting rehabilitation after surgery, science is proving more and more how gaming has the potential to do great things for your health. The secret lies in *how* you self-medicate with games; both computer games AND tabletop. Bringing together a panel of mental health professionals, game developers, and professional game reviewers, we dive into how the gaming culture can help with maintaining a healthy well-being.
There is a lot of chatter about how video games are BAD for your mental health and not enough chatter focusing on they can be good for your mental health. Whether it be from spending time with people online to cure loneliness to keeping your brain sharp via puzzle games. If you’re struggling maybe this panel I think you should definitely check this panel out. You may even discover a way games can help you!
PAX Australia 2019 is going to be an amazing event this year, check out the full schedule and let us know which panels you will be heading to over the weekend. If you see us there don’t forget to say hi!
Tax time can be quite a confusing time of year for a content creator. You would have so many questions! What is a tax deduction? Can I even claim my travel as a tax deduction? What do I need to prove a tax deduction?
We’ve put together this easy to follow blog post to help you when it comes to travel expenses. As a content creator, there are so many opportunities for travel. Your travel could be a tax deduction as you are going to build your business, network and to represent you as a brand. With PAX Australia and TwitchCon just around the corner, we want you to be prepared for when tax time rolls around next.
Please note that Player 2 HQ is in no way shape or form tax professionals. If you are feeling overwhelmed, please reach out to your accountant or acquire one.
What is a tax deduction exactly?
A tax deduction is a deduction that lowers a person’s taxable income. Deductions incur from expenses that a person pays to keep operating their business during a financial year.
Tax deductions lower your tax liability by reducing your taxable income.
For an expense to be a tax deduction, it must’ve been for business use or a mix a personal and business. Records must be kept to
differentiate between the private and the business aspect of the travel (this is where you learn to become an excellent record keeper!).
NOTE: Your income must not be generated from a hobby and activities related to a hobby. It must only be generated from business activities.
If you need more information to determine whether or not your content creation is a business or a hobby, check out our post “Twitch as a Business“.
Travel expenses and tax deductions
A lot of content creators are considered to be small business owners (sole traders), therefore can claim expenses incurred travelling as a small business. Expenses can include the following:
Flights – International and domestic
Transfer fees getting you to the hotel-motel holiday inn. This includes buses, trams, trains, taxis, Uber rides, helicopters and private hire cars. Probably submarines too but don’t quote us on that.
Accommodation – hotels, hostels, AirBnB etc.
Meals that you need to pay for while you are away
Car hire and the expenses associated with the cost of hiring a car (tolls, fuel and parking).
Things you can’t claim
There is an increasing concern that small businesses are not reporting their deductions correctly. So to ensure you don’t do this, there are a few things you need to remember you can’t claim as a deduction. These include:
Sightseeing and theme park tickets – who doesn’t want to have a fantastic time on their boss. Oh, wait. You are the boss, and this one’s on you!
Souvenirs for friends, family or yourself so no you can’t claim that spoon from Luna Park for your 95-year-old grandma.
Entertainment of any kind! That includes that seedy nightclub that you’ve been eyeing off the last few nights.
Visas, passports or travel insurance – these are all at your cost.
Driving or parking-related fines from local councils – you do the crime, you pay the fine.
What you will need for your claim
You want your tax return to be legit right? To do this, you will need to keep an excellent track record of all the expenses that you are planning on claiming as a deduction. Keep in mind that you might need a copy of the following to provide as proof of the expense:
Boarding passes – one thing you never thought you’d need again other than to use it as a bookmark for an impulse buy book at the airport.
ALL Receipts and invoices for travel purchases.
Travel diary – only if the travel was an extended period longer than six nights.
One application that you can use is Waveapps.com (smartphone browser-friendly) or the ATO Deductions app. Both have a place for storing images of your receipts and invoices and tracking the dates of the expenses.
Tips for claiming
During Melbourne International Games Week / PAX Australia/TwitchCon you will need to have a travel diary. A travel diary will need to have all the specific details of your trip, i.e. date of trip/activity, description of the activity and all receipts of the travel expenses. Aside from that, the travel diary also helps determine what part of the trip is personal and which part is business-related.
You can use our income expense tracker that has a Travel Diary tab. Let Player 2 HQ know if you have any questions, we are more than happy to help or refer you to the right people that can. Thereare many benefits to keeping track of your expenses. Especially being able to claim them as a tax deduction, potentially reducing the amount of tax you will have to pay!
Player 2 HQ are NOT TAX PROFESSIONALS so please be responsible and seek the help of a professional near you.
DisclaimerJust so you know, there are some affiliate links in this post, but we only recommend items that we believe in and think will benefit you and your business.
Get your networking shoes on streamers! It’s that time of year where every week there is a convention, meet-up, party or other event popping up that would be great to attend. Not just to learn about the latest and greatest thing in the industry, but to meet people and make connections.
Going to these events can be a nerve-wracking experience as you may not know anyone or you may just be there with a friend or colleague. None-the-less, it’s important that you break out of your shell and meet new people. Fun fact: 40-50% of us identify as shy! So it’s not just you feeling nervous! The world is full of amazing and inspiring people and not being able to talk to these people means you miss out on making great connections and countless opportunities.
In this article, I want to teach you some methods that can help you overcome your reservations and ensure that while attending these events you’re comfortable, confident and having a good time! Streamers, networking doesn’t have to be hard, we will make this easy for you!
Whilst events are great for socializing and catching up, they are also a wonderful way to expand your network. It’s important to remember that at these events, you’re also representing your business. This doesn’t mean you go in with an agenda; quite the opposite actually. When it comes down to it, people do business with people they like and trust. Forming genuine relationships with people is more likely to yield positive results for your business in contrast to an agenda and intention to use people just to get ahead.
You may ask yourself the following – “If I’m forming genuine relationships with people, why do I need a guide on how to network?”. Good question! Maybe this article will give you some ideas on how to get out of your shell? Perhaps you’re socially awkward and need some tips to help you feel confident. Or you know that networking and forming genuine friendships are not mutually exclusive and you could do with a bit of help.
First things first!
Decide which events are worth going to.
A lot of business advice includes such things as – network as much as possible, put yourself out there, attend every event that comes up. Well, I’m going to tell you the opposite. While it’s all great advice, sometimes the return on investment (ROI) doesn’t pay off. If you spend all your time going to events, when are you supposed to get any work done?
When making a decision about attending the event, it’s important that you research the event thoroughly – put your feelers out there!. Find out who is going, what the main purpose of the event is and whether either of these are relevant to you. Additional questions to ask yourself include:
Are there people going that you would LOVE to meet?
Is there a speaker that interests you?
Is the event directly tied with your industry?
Will your audience or potential people you could work with be attending?
Can you afford it or will you lose a lot of income from attending?
Is it for charity?
Weigh up the pros and cons – If you can only afford one big convention, then just do that. If you prefer smaller intimate events where you can spend more time getting to know people, then just attend those events. A mix of both big and small events is ideal, but at the same time don’t burn yourself out. I recommend dipping your foot into all types of different events and seeing what you enjoy most. You might even surprise yourself. We recommend streamers try out all different types of networking events.
So now you’ve made the decision to attend the event. Remember all that research I got you to do earlier? That research is going to come in handy now.
Be prepared for the event
Research the people
From the research you did earlier, you should have a rough idea of who will be there and what it’s all about. Firstly, research the people attending. Identify those you’d love to connect with most. Once this has been established it’s time to do some social media sleuthing on these people. Do they have the same dog as you? Have they recently launched a cool product or reached a pretty cool milestone? Keep this information in mind. It can be used to create a rapport which I’ll elaborate on later.
Research the industry
Next, we research the industry in general – if you’re in the industry already, you probably know a lot of the goings-on. It’s always good to keep your finger on the pulse of what’s happening.
Once again, we will use this to create rapport later on.
Keep your finger the pulse of current affairs
The last step in preparing for a networking event is to keep yourself up to date on current affairs. You don’t need to know EVERYTHING, but a general knowledge of what’s going on can definitely help with small talk.
Bonus tip – wear something that will make you feel confident. Do you have a go-to outfit that always makes you feel good? Wear that. Being comfortable and feeling good about yourself can work wonders for your self-esteem.
At the Event.
Meeting people and introductions.
The decision to go to the event is made. You’ve done your research and you’re wearing an outfit that makes you feel like a rockstar. Now what?
It’s time to meet people.
Take a deep breath and don’t stress! You got this.
How you meet others can pan out in a variety of ways. If you’re with a friend, get them to introduce you to someone. Flying solo? Make yourself look approachable (we will touch on this further down), or go up to someone and introduce yourself. Yes, I said it – introduce yourself. Taking that first step and going up to someone can be terrifying. A million thoughts will be running through your head. What do you say? What if they think I’m a weirdo?
Relax, it’s totally normal to feel this way.
I personally recommend you start off with a compliment. Are they wearing a really cool outfit? Let them know! Can’t find something to compliment them about? Ask them about the drink they have in their hand or make a comment about the weather or traffic. This will create an instant rapport. Never underestimate the power of small talk. The biggest hurdle is out of the way – you’ve started talking, so now it’s time for the introduction.
The introduction can go in many ways. In my opinion, it’s always best to go with the simple –
“Hi, my name is Teagan, nice to meet you” while holding out your hand.
The other person will generally mirror this and ask how you are.
Tip – Repeat their name. Nothing is worse than forgetting someone’s name. Repeating it will help you that little bit extra when it comes to remembering it.
Streamers this is the most crucial part of networking!
After small pleasantries, the inevitable question will come up.
“So what do you do?”
When it comes to business events the answer to this is crucial. After all, you’re there to network and make connections (and hopefully friends)!
My biggest piece of advice when it comes to answering this question is to explain the benefits of what you do rather than only providing your job title.
For example: instead of saying “I’m Teags co-founder of Player 2 HQ, how about you?” I would say “I educate and support content creators in relation to their businesses so they can spend more time focusing on creating content. How about yourself?”
An example if you’re a streamer would be something along the lines of:
“I stream a variety of games on Twitch with a focus on indie games so I can expose hidden gems to a larger audience”
“I stream FPS games on Twitch – mainly so I can help my viewers improve their skills”
This opens up the conversation and hopefully, the person mirrors this style of reply and tells you what they do, not just their job title. If they simply give your their job titles, aim to push the conversation further by asking for more details and hopefully, the conversation will flow from there. If speaking with other streamers using this networking skill would be a great way to start a collaboration.
This networking thing is still too scary!
So, now you might think to yourself, “I definitely can’t go up to someone and make small talk?” It’s OK – totally understandable. If this is the case, we recommend looking as approachable as possible. Make yourself appear easy to talk to. Smile, it makes you look approachable. No one wants to approach a person who looks grumpy. Some of us don’t generally smile for a whole range of reasons. The same goes for body language – crossed arms do not look inviting or friendly. Keep your hands either by your side or on your lap. This doesn’t come naturally to a lot of us so as lame as it might sound, don’t be scared to practice at home. Additionally, streamers, why not practise these networking skills on stream?
If the thought of standing around smiling is too weird for you, then make yourself useful. Offer to help out with something – offer refreshments or assist at the ticket counter or coat check. These are just a few examples of ways you can get involved and look approachable.
Having said that, don’t let someone’s crossed arms or lack of a smile stop you from approaching them. They may be shy or they may be nervous. It’s possible they just received terrible news. Don’t make assumptions – go up and introduce yourself to them instead. It may ease their nerves and they’ll be relieved that someone is talking to them and showing an interest. It might just possibly put a smile on their face.
Getting down to business
The introductions are out of the way and hopefully, the conversation is flowing – now what? Now it’s time for the second most crucial bit of networking advice for streamers.
You’re used to being the centre of attention and talking non stop to entertain your audience. Now it’s time to be quiet and listen!
It’s important that you listen when people talk to you. Pay attention and ask questions. Make sure you’re present and not thinking about the amazing burger you had for lunch. Everyone prefers it when someone shows genuine interest in them.
Asking questions shows that you’re interested in what they are saying and that you want to know more. Are you speaking to a partnered streamer that you admire? Ask them for advice. Speaking to a game developer? Ask them questions about their game – if it’s something you’d be interested in playing, tell them that. Talking to a brand? As previously mentioned, if you have done your research, you’d have some idea about the brand and what they’ve been working on. Tell them that you like the brand and why you like it; possibly offer a suggestion on what you could offer them or how you could work together. Don’t be pushy. Remember, this is about meeting people and putting the foundations down for meaningful relationships
Ending the conversation
Remember earlier, we mentioned one of the reasons for attending an event was to meet someone in particular? I’m willing to bet there are other people attending the event for the same reason. You don’t want to take up too much of their time. Be aware of their cues – are they looking at their phone, getting fidgety or looking around for an escape? Keep an eye out for these and finish up the conversation. This can be done in a few different ways. You can make an excuse such as a bathroom trip, or you can introduce them to someone else. Even a simple “It’s been lovely meeting you, do you have a card by chance?” Hopefully, they do and will offer it to you and they may also likely ask for yours.
Bonus tip: Have your cards handy. Don’t make people wait while you rummage through your bag or wallet trying to locate them. Also, keep the cards you receive from others separate to the cards you want to give people. You don’t want to accidentally give them someone else’s card. We love MOO business cards – they even supply a box where you can separate your cards from the ones you receive! Get 20% off your first order on Moo by clicking here
Alternatively, get them to introduce you to someone else. That saves you from nervously introducing yourself to another person. Mention that you’re after someone that knows about YouTube and they might be like “Oh Catelyn is a YouTube pro, let me introduce you.” It’s a nice, simple and natural way to end a conversation.
After the event!
Did you meet a really cool person at the event? Were discussions had about some fun projects and ideas you would collaborate with? Don’t let this opportunity go to waste.
There are numerous ways you can keep in contact after the event.
Tweet them! Follow them and a simple “it was lovely meeting you” tweet is fine.
Email them. If you had a crazy idea for collaboration, now is the time to make it happen. Start the email with something along the lines of “Hey DrTatja, it was awesome meeting you at the con over the weekend. How funny was that (insert experience you both shared here)? Doing this may help trigger their memory of you and further solidify the rapport you’ve previously built. Then move onto the project idea you had and go from there. If you were talking to a brand, send them through your media kit (don’t have one? Get one here) and repeat the ideas you came up with.
Build a relationship. I know making friends as an adult is hard. But it’s also super easy in this day and age thanks to social media. Interact with your new acquaintance on social media. Things will naturally develop over time. We’ve all made friends from Twitter or Instagram or even discord by constantly interacting with each other. Keep up the genuine interactions and allow the relationship to grow and build over time.
Psst: So you’ve made that connection – now to take it to the next level. Click here to discover “How to nail your brand pitch!” so you can approach brands with confidence.
We’ve covered everything from preparing for an event to a further follow up on people after the event. Have we missed anything? Is there anything you’d like to know more about? What advice do you have in relation to networking for streamers? Let us know in the comments.
If you see us at an event, come up and say hi. We’d love to meet you and hear about what you do. We love meeting and networking with streamers. Let us help you!
Need some advice for when it comes to networking online as a streamer? Check out our how to use Twitter article here.
Psst: So you’ve made that connection – now to take it to the next level. Click here to discover “How to nail your brand pitch!” so you can approach brands with confidence.
So you want to be a content creator? You’ve seen Ninja and Shroud rank in mega dollars by playing video games all day and you want a piece of that pie. You go off and create your twitch account, set up OBS and start streaming. You gain some followers, some people even give you some money. Does this mean you can you start treating your twitch stream as a business? It depends!
The following article will help guide you through those baby steps you need to take in order to progress your Twitch stream to the next level, becoming a money-making side hustle (or even a profitable business).
Before you start earning any income from your stream you need to start taking the rights steps to ensure you are making a legal profit in your country. Just because you have a Paypal account and a few subs doesn’t mean you are following the taxation and reporting laws in regards to your income! Make sure that you have contacted the right tax consultants/agents and gotten the correct advice from them.
Practical Business Setup as a Twitch Streamer
This post will help you determine the steps that you need to take in order to successfully set yourself and your stream up as a business. Please remember, this is only advice on how to get yourself up and running as a business. If you are unsure on taxes and other requirements (401K or superannuation) that are applicable and a legal requirement in your country, make sure you’re taking the right steps (with the advice of a professional).
Not all of these steps will be applicable to you, so please read carefully.
For Australian Residents
Are you a business or a hobby?
The difference between a business or a hobby is important; this is because the benefits of being a hobby are very different to those of operating as a business. It is important to know the difference for tax, legal and insurance purposes. Take a look at the following scenarios:
Are you engaged in Twitch streaming with the intention to make money? Then you are a business.
Are you engaging in Twitch streaming for leisure and recreation purposes? Then it is considered a hobby.
Are you engaging in Twitch streamer for leisure and making money? This could be either a hobby or a business
If you can not determine whether or not you’re a business or a hobby you will need to contact the Australian Tax Office (ATO) for them to determine whether your Twitch streaming activity is considered a hobby or a business. This is not a decision you can make on your own. Visit the ATO website here to find more information and ways to get in touch.
So you’ve been determined a business by the ATO
There are a few benefits to operating your Twitch stream as a business:
You can register a website as .com.au if you have an ABN
You’ll have access to government information, services and concessions
You can claim tax deductions for business expenses (yes this includes that new HD 8K monitor that you just purchased!).
It gives you the flexibility to work your own hours and be your own BOSS!
Do I need an ABN (Australian Business Number)?
If you are to operate as a sole trader in order to report your taxable income you definitely need an ABN. This will give you a few benefits and any government concessions that you may be entitled to.
It is recommended that you apply under a sole trader as this is the most simple and cheapest option for a business structure. You are a sole trader if:
You are the only owner of the business
Legally responsible for all aspects of the business
Applying for the ABN as a sole trader means you will be able to lodge your tax return under your individual Tax File Number, pay tax at the same income tax rate as individual taxpayers, and you may be eligible for the small business tax offset. We all have to pay tax on our income, regardless of what industry we work in or what we do for our job! Check out this video from Wild4Games who explains how tax and income works in the Twitch world.
However, it is strongly advised that you seek the advice of a trained professional as this article only outlines the benefits of the practice. A trained professional will be able to help you with your super contributions, tax lodgement and your insurance.
For American residents
Due to the fact that we are based in Australia and know nothing about American taxation law and requirements, we have put together a list of helpful resources that you can check out regarding your tax requirements:
For all other countries, we highly recommend seeking information and advice from tax professionals in your area.
Business Plans for Twitch Streamers
Once you have chosen your business structure (sole trader etc) it’s time to put into place your business plan. A business plan is a document that outlines your business objectives and the strategies you will use to reach them.
Things you need to include in your business plan
Overview of your business
The goal of your business
The feasibility of your business
Your target market
How you will make money
As you’re not (yet) a huge corporation, you will not need a full-fledged business plan with all the bells and whistles. For the time being, we recommend you use a lean business plan as your official document. A lean business plan places focus on the essentials for the business and more often than not can be simplified into one-page documents. We’ve created a lean business plan template to get you started. There is a link to download it at the bottom of this article.
Your business plan is not set in stone. It’ll change over time. However, it’s good to have this plan in place to keep you on track while you grow your business.
Marketing Plans for Twitch Streamers
A marketing plan is a plan that you will use in order to grow your Twitch stream as a business. It’s true when they say marketing makes the world go round. Regardless of who you are or what your business is the 4 Ps will help point you in the right direction. The 4 Ps allows you to look at the marketing side of your business from 4 main perspectives. Product, Price, Place and Promotion.
As you can see in the image above we have noted what you as a Twitch streamer will need to consider under each of the 4 Ps when making a marketing plan.
Marketing plans can be quite daunting with all the situational analysis, goals, strategies and the list goes on and on. To make things easier on yourself free to use the image above as a nice template to get you started.
But wait – there’s more!
We’ve gone through a lot of information in this post and there is a lot to let sink in. We’ll leave it here today and will go into more detail in future posts.
Being a streamer can be stressful enough. You need to decide what content your audience wants, ensure that all your equipment is working, making sure your software is up to date, checking that your overlays look okay and making sure all your socials media content is done! After all that there the additional stress of being a business. We hope that these tips have helped you out with things you need to think about when thinking about your stream as a business. If you need any help or have any questions, we’re here to give you the support you need. Reach out to us and we will see what we can do for you and your business!
Is there anything above that you would like more information on? Let us know in the comments below. Or let us know on Twitter @Player2HQ
Ah, Twitter – When a lot of people think of Twitter they see it as a cesspool for angry people shouting into the void. Trump saying Trump things. Bullying. The list of terrible things goes on and on.
Not to worry. Twitter isn’t all bad – in fact Twitter can be a wonderful place. You have control over what you see, and who you interact with. It’s also one of the best places to start conversations and engage with people.
Today we’re going to go over how you can make Twitter work for you as an influencer. We’ll list ways that you can increase your engagement and how you can even find work and sponsorship opportunities for your business. Yes really.
It feels like numbers mean everything these days, views, likes, impressions, engagement, subs the list goes on and on. However, one number that doesn’t really matter when it comes to Twitter for influencers is your follower count.
Tell me – who do you know that is Twitter famous? Yeah, I didn’t think so. Most people on Twitter are known from outside Twitter. They are YouTubers, journalists, Instagrammers, bloggers, astronauts and even presidents. They are on Twitter so people have another way to engage with them. Don’t stress about your follower count. It doesn’t matter. You have enough numbers to worry about. Don’t let it bother you.
People follow you on Twitter because they like the content you have created elsewhere. They follow you on Twitter you because they like you and want to engage with you outside of your normal platform.
The number one thing to focus on when it comes to Twitter for influencers is engagement – remember when you reply to or like a tweet you are acknowledging each individual PERSONALLYand people like acknowledgment.
If you’ve got a huge following and get 1000 replies to every tweet you make it’s impossible to engage with each and every person. A good idea would be to at least reply to one or two. Make that persons day! However, remember to always be genuine, don’t just reply for the sake of replying.
There is more to Twitter than “Going live, or New Video Uploaded” tweets for influencers
If you want people to know you’re going to be live – set a schedule and stick to it. That would take away the need for going live tweets. Want people to watch your new video? Tell them to turn on that notification bell on YouTube. I’m not saying don’t make tweets promoting your stream, video or red hot Instagram post but when it comes to Twitter for influencers make your Twitter more than just a billboard for your content.
Got a hot take on something? Post it. Found a hilarious relatable meme? Post it. Share things you find interesting. Give advice. Show photos of your dog or that amazing breakfast you had.
Twitter isn’t Instagram or YouTube so you can post things without worrying about aesthetics or demonetisation. Twitter allows you to be the real you. Your followers on Twitter generally want to know more about you so use Twitter to showcase the more every day normal side of your life.
Do remember to keep some things relevant to the work you do on other platforms for a nice balance.
Creating content for Twitter as an influencer
Twitter isn’t seen as a content creation platform but that doesn’t mean you shouldn’t create content just for Twitter. Remember your followers are following you because they like the content you create on other platforms and they want to see more of you. Also, people love retweeting and sharing content on Twitter so it’s a great way to get your name out there.
You’re probably asking yourself? What content should I create for Twitter? Well, that’s up to you, however, to get noticed I recommend photos or video. People scroll through Twitter fast. Adding an image to what you’re saying makes you stand out.
Some of my absolute favourite pieces of content made especially for Twitter comes from The LL Lance. He makes short relatable funny content about the lives of Twitch streamers and other hot topics.
This video is great because nearly all streamers have banned someone at some stage and can relate to the video. It’s also funny and a great example of content make specifically for Twitter.
Here are some more examples of using short videos to engage your audience on Twitter:
Paladin Amber when people ask to see Boobs. Amazing comeback btw Amber!
Luxie Games when people ask streamers for help. (She can’t help you but we can!)
These are just three amazing examples all with one thing in common. All the videos are relatable! Relatable content is best for engagement. I don’t know the psychology behind it all but I think it comes back to people feeling like they are part of something. People like knowing there are others experiencing and feeling the same things as they are.
Don’t want to make a video? That’s fine. Make a meme instead. Say something hilarious in a text tweet. Just make some original content for Twitter – the more relatable the better.
Using Twitter for sponsorships and business opportunities as an influencer
Before I go any further – go through your tweets and delete anything problematic (including that porn you liked- we all saw what happened to Ted Cruz). Remove anything that could come back and haunt you in the future. I shouldn’t need to explain why but brands do conduct research on the people they want to work with and if they see something on your feed that’s problematic then it’s likely they won’t want to work with you.
If brands are interested in you they’ll want to know how to contact you. Ensure your email address is featured in your bio!
Next, it’s time to take advantage of an amazing Twitter feature…
The pinned tweet – the best tool for Twitter as an influencer
There are two ways content creators and influencers can utilize the pinned tweet to get brands to take notice. The first way is the overview tweet. This is a tweet that gives the reader an overview of you and your brand. In this tweet, you would list the other places where people can find you, a sample of either your best content or an overview of what you have done. Putting a showreel here a great idea.
Check out this tweet from Naysy as a great example. This tweet is an awesome showcase of what she does as a content creator alongside links to her other social media accounts and her website.
The second suggestion for the pinned tweet would be to pin a tweet of yours that went viral. This gives the brand social proof that you can create viral content. Of course, this doesn’t necessarily mean you’ll be able to do it again but it’s still good to have it there.
Once you have that sweet sponsorship deal I’d recommend pinning a post related to the sponsorship. The brand will generally ask this of you but if they don’t, going ahead and doing so shows initiative. This is a great way to impress the brand and make them want to work with you again.
Hashtags and mentions
An easy way to use hashtags and mentions is to make them relevant. Are you playing a cool new indie game you discovered? Tag the developer and use the hashtag of the game. (If you’re not sure which hashtags to use, check out the companies Twitter profile and use what they use). Brands will check their mentions and hashtags and you will get on their radar. I recommend not using more than 2 hashtags or tags to avoid looking spammy.
Interacting with brands on Twitter.
Everyone is on Twitter. Even brands. One important thing to keep in mind, however, is that behind the brand logo is a real person tweeting. A real human being with feelings. The person making the tweets works for the brand and they may have an influence on who the brand decides to work with. They also may not, but hey, it doesn’t cost anything to be a nice person.
How to interact with brands on Twitter.
Let’s take a look at Corsair – I like their Twitter feed. It has a nice mix of memes, retweets and product advertisements. In the below tweet Corsair asked a question and when people ask questions they want answers. I’d suggest replying with your answer. It’ll make their social media person happy because they got engagement and you get your name on the brands radar. Heck, in this case, thank them for thinking about you if you’re a leftie.
I’d also suggest engaging with community managers. It’s their job to speak to the community! Bond over shared interests and form a genuine relationship with them. Like the brand engagement I mentioned above, this gets you on the radar.
But please, I BEG you – don’t go into this will ill intentions – actually care about these people. Don’t just talk and engage because you have an agenda and want something from them. Using people isn’t cool.
What you shouldn’t do on Twitter – tips for influencers
Complain- ask yourself – how do you feel when you hear people complain? I’m going to take a guess and assume you don’t enjoy it? Sure you were wronged and it is upsetting but there is so much negativity in the world – let’s not add to it by being negative on your timeline. Negativity is draining. However, if you must complain make it funny or relatable. BigTelCo messing around with your internet connection? – Instead of just complaining find a meme and change it to suit your gripe. Now people can get a smile from what could’ve been a drag on their feed.
Don’t tag other content creators in your going live/new video posts unless they are featured in your stream or video. Tagging others unnecessarily will just annoy them and make them less likely to watch or promote your stuff.
Nothing makes people unfollow faster than automated tweets. If someone new follows you please do not have a bot reply with a “Thank you for following” tweet or DM. No one likes it. As above it just annoys people.
#supportsmallerstreamers #follow4follow etc – don’t use them. They look spammy and desperate.
Remove people who are no longer relevant from threads. We’ve all been included in super long conversations we’re no longer part of and know how annoying it is. Do everyone a favour and remove the people no longer participating. When you click reply above the reply box will be a section that says “Replying to” with a list of names. Click this link and then uncheck the people who are no longer relevant to the conversation. You’re welcome.
Bonus Tip – Twitter for Influencers
Twitter lists are amazing and I feel they are underutilized. We want to engage and connect with the people we follow but sometimes your feed goes so fast you miss what people are saying. To overcome that create lists. Some suggested lists could look like this:
Other content creators
People you find inspiring
Tweetdeck is an amazing tool to view all your lists at once and make managing your Twitter feed a lot easier.
There are many other tips and tricks when it comes to Twitter for influencers. We’ll go more into them in a future post.
What’s your number one piece of advice when it comes to Twitter? Is there anything you disagree with? Has this article helped you when it comes to Twitter as an influencer? Let us know in the comments below.
Don’t forget to follow us on Twitter so you can be one of the first to know about new posts and other hot takes when it comes to your business as a content creator or influencer.You can follow us hereor search for @Player2HQ.
Goals are one of the best ways to get motivated and give yourself a bit of a confidence boost. Everyone from business people to Soap Opera stars set-goals for themselves because goals contribute to vision and motivation and can help set you up for success.
What are your goals?
Grab a notebook and a pen, we’re work-shopping this. Make a list of the goals that you want to achieve. Do you want to be a full-time Twitch streamer? Do you want to increase your views or follower account. Think about your purpose and what you really want to achieve. This will really help you work out what your goals should be.
Set SMART Goals
Using the below example, we are going to work through one way of setting goals. One way of setting goals is the SMART approach, this is a more traditional but applicable approach to goal setting. SMART goals are specific, measurable, attainable, relatable and time-based.
Using the below example we are going to explore SMART goals. As you read through this list, have a look at your goals. Are they SMART goals? Maybe there’s a way make them SMART goals?
SPECIFIC – Don’t set a goal that is too out there or too messy or hard to understand (even for yourself). Use action words to state exactly what you want to achieve.
“I want to grow my twitch stream”
MEASUREABLE – Provide yourself with a method of tracking your progress. Using a target number/data will help you create a tangible goal to achieve.
“I want to grow my twitch stream to 25 followers”
ACHIEVABLE – When you choose your goal, make sure you have the capacity to achieve it. Your goals don’t have to be too high, they need to be within your scope of handling them.
“I am going to grow my twitch stream to 25 followers”
REALISTIC – Does your goal make sense? Does it contribute to your long-term vision? Do you have the resources to achieve this goal? Be real with yourself! Make sure you have the ability to get the goal done and that it’s beneficial and relevant to what you want to achieve in the long run.
“I am going to grow my twitch stream to 25 followers. I am going to use Twitter to promote my Twitch channel”
TIME-BASED – Setting a time-frame for your goal is important for checking your progress. Be specific on when you want to complete the goal by.
“I want to grow my twitch stream to 25 followers in 3 months. I am going to use Twitter to promote my Twitch channel”
After you have determined what your goals are, take some time to think about what you have set yourself out to achieve. This is where you have a chance to look over your goals and see if they are executable. Do you have the means to complete these goals. There is nothing wrong with resetting your goals to make sure you are happy with them.
From personal experience, goals have helped me stay accountable for making sure that I get tasks completed on time.
If you are having a hard time committing to your goals, here are a few tips to help you stay on track:
Schedule your work time throughout the week i.e. 8:00PM – 10:00PM every Monday
Set reminders on your phone to make sure you complete a task
Download an app like Todoist to keep track of your goals and to-do list
Speak to family about what you are wanting to achieve, they can help keep you accountable through friendly reminders or asking for updates
Prioritise your goal list and check off what can be achieved earlier
You can achieve those goals that you are aiming for maybe all you needed was the right direction!
Brands get hundreds of pitches a day. How do you make brands want to work with you over all the other influencers out there? In other words, what do you need to put in your pitch so brands want to work with YOU? In this article, we’ll go through everything you need to know so you can nail that brand pitch!
Influencer marketing is HOT and regardless of your following size, you have the potential to work with brands to create amazing things.
“But Teagan – I have no idea how to reach out to a brand!”, I hear you say. “Do I just say ‘I love your brand and would love to work with you. Here are my stats; hope to hear from you soon’?!?!”
Now, of course – you could do it that way and it may even work, however, there are far better ways to go about things. In this post, we’ll go through the steps you need to follow to help you create the perfect brand pitch so brands not only notice you but want to work with you as well.
Before we get into the actual pitch there are some important things we need to cover first.
Defining your brand
Possibly, no, in fact, THE most important step before doing ANYTHING is defining your OWN brand. How can pitch to brands if you don’t even fully understand your own?
In order to define your brand, you will need to answer the following questions;
Who are you?
Why are you doing what you do?
What are your passions?
What do you want to achieve?
Who do you want to service?
What do you want to be known for?
Does what you create represent all the above?
The above questions are very important to think about and answer because, at the end of the day, you’re not just a business; you’re a brand with a real person behind it!
We have created a handy workbook to help you define your brand. You can find a link to download it at the bottom of this article.
You should now have a solid idea about your brand. Knowing who you are and what you represent makes it easier when researching and developing proposals to present to brands, which we’ll touch on further down.
Finding your passion
Next, think about what you’re really passionate about. Do you love cake and can be regularly seen eating cakes in your content or on socials? Are you a huge Corsair fan and already use their products? Do people know you for being obsessed with your dog (I know I am!) and everyone knows how much you love him/her? Are you crazy about mobile gaming?
Once you’ve figured out what you’re passionate about and what your brand represents, make a wish list of companies you’d LOVE to work with.
Research the brand!
You should now have a wish list of brands and companies you would like to pitch to and eventually work for. NOW RESEARCH, then research some more. Think that’s enough? No! Do more research. Make sure you know who you’re reaching out to and what the purpose of your contact with them will be.
While researching the brand you should be able to establish what the brand is doing and identify a gap in their marketing efforts that you can fill. Ask yourself the question “What can I do to help this brand? Maybe you can expose them to a new audience, or maybe you can create content for them. You can even offer a mix of the two.
Let’s take the cake example from above. You’ve decided you want to focus on promoting cakes. Now it’s time to research bakeries or brands that go well with your brand.
For example, if your branding is rich and prestigious, you can contact Big Cake Brand and suggest working together to promote a product in their “decadent range”. Explain to them how and why collaborating with you will be beneficial to them. I recommend noting down a few ideas for content that you could produce for them such as;
Instagram posts with you enjoying a “decadent bath while eating their decadent cakes”
Promoting the product on your stream or YouTube channel with a special section called “Danny’s decadent delights”, where you eat cake and talk about your favourite decadent things.
“What’s cake got to do with video games?” you may be asking yourself. Haven’t you heard the quote “The cake is a lie”; one of the most famous video game quotes ever?! But I digress; cakes have nothing to do with video gamesbut it doesn’t matter! You’re passionate about cakes. It’s on brand for you! If you feature a lot of cakes in your content already, you most probably have other cake lovers as your audience. Your audience is not going to hate you or think you’re a sell out for promoting things you love. Promoting something you don’t like out of nowhere is what’s going to disappoint them.
Content creation is expensive for brands, so having your own pre-planned and well-researched ideas available already helps them and also shows you’re really into working with them. You creating content also saves them time because they don’t have to do anything! Your content is ready-made and they can use it on their social media or in newsletters and other advertising. Aim for 2-3 ideas.
Now the big important part!
Making contact with the brand you want to pitch to.
Firstly, you want to make sure your pitch lands in the right hands.
A lot of companies outsource their PR and marketing to external agencies. You’re going to want to find out which agency represents them and the person in charge of the brand you want to work with. This can be a very daunting task at first. Here are some ways you can find the right person to contact
Send the brand a DM on Instagram or Twitter politely asking who the best person to contact in relation to your pitch.
Check out the websites of agencies and see what brands they work with. Lots of agencies list their team on their site. It’s always good to message the “Account Manager” as even if they don’t manage the brand you want to pitch, they are probably sitting next to the person who does.
Another place to look is LinkedIn – nearly every professional has a LinkedIn profile. It’s an amazing networking tool and you should set one up for yourself if you want to be taken seriously in the business.
Ask around: – are you friends with other influencers who have worked with a particular brand before? If so, ask them. They’ll have the details of the best person you need to speak to.
If all else fails, send your details through the contact form on the agency’s or brand’s website. You may get lucky and the person managing the brand’s email just might forward your pitch to the right person.
Phew! That’s a lot of work already and you haven’t even begun pitching!
Okay, here is the part you’ve all been waiting for: how to write your brand pitch.
How to write your brand pitch
Your introduction is incredibly important. You’re going to want to hook the reader in as quick as possible. Brands read a ton of emails each day and you want to have something that will grab their attention and make them want to keep on reading. Is there someone you mutually know? Mention that. Share a fun fact. Don’t be generic – be creative in your introduction. It’s also a good idea to congratulate them on the launch of their new product or their latest collaboration with another influencer.
The next step is to introduce yourself. Let the reader know who they are talking to. This can be as simple as “I’m XYZ and I create content on Twitch/Instagram/YouTube.” Your elevator pitch would go well here. This is incredibly obvious, but the details count. What are you passionate about? Which genres of games do you like? What have you been creating lately? You want to set up the WHOLE picture for your reader so they have an idea of who they are reading about. Don’t go too far into detail such that you’re describing your breakfast from three weeks ago! Mention things like the latest game you played and how well it performed on your stream; or about what you want to achieve moving forward with your stream. Brands want to see that you have a bit of self-awareness and that you have some goals to kick. Goals they can potentially help you with!
Mention why are you emailing them
Think about what you would want to know about you if you were in their shoes. Tell them exactly why you are emailing them! You are reaching out for a reason and there is no problem in being upfront about it. Opportunities are out there and the best way to get them is to go looking for them. Brands want to know what they can provide for you, but more importantly what you can provide for THEM. How you can SERVICE them. When you work with brands its important to remember that it’s a two-way relationship. You’re offering your services (solution) in order to help them with a problem they have in return for payment. Don’t make it all about you. Tell the brand how you can help them. Make it more than just “exposure to my following of ten thousand people.
You basically want to let them understand that you know who they are and what you can do to serve them. This is also a good place to suggest the content ideas you came up with when researching the company and brand. Remember it’s about them and what you can offer THEM. Identify something they could benefit from with your help and offer a solution. Dont’ make it all about what you want!
Provide some insight
Now, this is the analytical part, where you impress the brand with some OUT THERE NUMBERS! Give them the behind the scenes tour of your Twitch channel, throw in your viewership, your concurrent viewers and how many followers you have. If the stats are less than impressive, it might be beneficial to leave them out and let your pitch do the talking. This is the only business-ey aspect you will need to include, so make sure you present it clearly and concisely to the reader.
So your numbers might not seem impressive to you but never fear. The brand might be after someone with an engaged Australian audience and doesn’t care for someone with 100,000 followers in the USA. Never look negatively at your numbers. Engagement trumps everything.
Show your community some love
Tell the reader what you love about the community you have built. What games do they like to play the most? Do they play on PC or console? Include their demographics (age, gender, geography). This is so the brand can determine if your community aligns with their marketing and promotional plans. Present it in a way that is reader-friendly and engaging, so that they can share internally if they find it necessary to. I would also recommend infographics, as they fill all of those cups!
Link em in, Eddy! Remember to include links in your brand pitch
When talking about what you have done in the past with other brands its important that you pop in some hyperlinks so that they can view what you have created. If you haven’t worked with brands in the past, send through your Twitch/Mixer/Youtube channel links. It’s great being able to share your content; you worked hard! Let people know about it!
Tip: In your day to day life, it’s important to share things you love or enjoy on instagram or other social media. This shows the brand that you already identify to your viewers/readers the things that you love and makes you more credible. Brands will take notice of this and it’s a good step at getting them to reach out to YOU! If the brand has helped you in some way, let them know.
Tone it down!
There is no need to be overly professional; we’re in the games industry! We’re fun, creative, exciting and out there! Trust me, that person reading your email is equally as dedicated and motivated to work with others in the industry. Think outside the box; it won’t be detrimental to your email and networking.
Finishing off the brand pitch
Now to sign off the email. Let the reader know that you look forward to hearing back from them! It will hopefully motivate them to hit that reply button quick sticks. Remember to read back over your email and make sure that your contact details are present. Even consider popping in a signature. Be genuine with what you are saying at the end of the email. People appreciate honesty and openness for future conversation.
Things to avoid:
Don’t reach out to an agency just to get your name out there. At least be aware of the brands they represent.
Do not say things like “I have X amount of followers and you will be stupid to miss this opportunity” Don’t be cocky. Remember, we’re building relationships here.
Instead of sending out the same email to everyone, spend some time crafting an authentic and genuine email to the company you want to work with.
Phew! What a read. We hope this helped ease your mind when it comes to reaching out to brands so you don’t have to dive in blind.
Remember we’re here to help. If you need additional assistance or advice, get in touch with us and we’ll have a chat to see what we can do so you make a great impression to the brands you reach out to.
Do you need a media kit made to go along with your pitch! We can help. Click here to order your personalised Media Kit